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WYFF, virtual channel 4 (UHF digital channel 30), is an NBC-affiliated television station licensed to Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina. The station is owned by Tribune Broadcasting. WYFF's studios are located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.

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