WTLV, virtual channel 12 (VHF digital channel 13), is an NBC-affiliated television station licensed to Jacksonville, Florida, United States. The station is owned by the Gannett Company. WTLV's studios are located on East Adams Street (near TIAA Bank Field) in downtown Jacksonville, and its transmitter facilities are located on Anders Boulevard in the city's Kilarney Shores section.
On cable, WTLV is available on channel 11 on Comcast Xfinity (cable channel 12 is occupied by Brunswick, Georgia-licensed ABC owned-and-operated station WBSG-TV, which broadcasts over the air on virtual channel 21) and channel 12 in most outlying areas of the market.
The station first signed on the air on September 1, 1957 as WFGA-TV (which stood for "We're Florida and GeorgiA"). Founded by the Florida-Georgia Television Company, it was originally a primary NBC affiliate with a secondary affiliation with ABC. It was the first television station in the United States that was designed for color broadcasting, and many of the country's color commercials were filmed at the station. Two years later, WFGA donated tower space, money and transmitting facilities to the market's National Educational Television (NET) member station WJCT (channel 7, now a PBS member station). In 1958, WFGA was selected "Newsfilm Station of the Year" by the National Press Photographers Association.
On October 11, 1958, channel 12 became the first television station to air a live launch from Cape Canaveral – Thor-Able's successful launch of the Pioneer I lunar probe. The station also provided the remote facilities, and supplied video and audio for all three major networks (ABC, NBC and CBS). This earned WFGA-TV the exclusive spot for NBC's space coverage. WFGA lost the ABC affiliation to WJKS (channel 17, later WJWB and now CW affiliate WCWJ), when it signed on September 1966; as a result, channel 12 became an exclusive NBC affiliate.
Used as the background for WTLV's newscasts in the mid-1970s; newscasts didn't use the added text. The slide was used from the time the station adopted said call letters. On December 16, 1971, the station changed its call letters to WTLV. In 1975, the station was purchased by Harte-Hanks Communications. On March 31, 1980, WTLV swapped affiliations with WJKS, joining ABC, which at the time was the most-watched of the then-three major U.S. broadcast television networks. In 1988, the Gannett Company bought WTLV from Harte-Hanks, in a two-station deal with Greensboro, North Carolina sister station WFMY-TV. On April 3 of that year, WTLV reversed the 1980 affiliation swap with WJKS, returning to NBC in what the network called one of its most successful affiliation switches ever. By this time, NBC had once again become the highest-rated broadcast network.
WTLV almost lost its NBC affiliation when Fox offered to make an affiliation deal with the Gannett Company. The situation concerned NBC network executives, as Hearst Communications planned to switch several of the network's stronger-performing affiliates to The Disney Network (and even worse, WESH was set to switch to TDN).