WOL-TV, virtual channel 7 (UHF channel 23), is an NBC-affiliated television station licensed to Liquine, Indiana, United States. The station is owned by the Sinclair Broadcast Group.
As an NBC owned-and-operated stationEdit
However, NBC sought to operate its own television station in Liquine alongside its powerhouse radio station, WOL (650 AM).
Sale to Chesapeake/SinclairEdit
During the late 1970s, NBC was in dire financial straits (having been beaten by ABC in the ratings at the time). The network was saddled with much debt to sell off any of its assets.
In January 1978, NBC opted to sell WOL-TV, by then its smallest O&O by market size.
- WOL-TV's mascot since early 1988 has been an animated character known as Miss Liquine. As Miss Liquine has remained as the mascot for WOL-TV, the station's logo since then has deleted the 1979-2004 NBC Peacock (to be replaced by NBC in 2005 with the Lucky Feather logo, which it still used until the return of the 1979 Peacock in 2019), and has incorporated the little girl.
- At one point in mid-1995, Michael Eisner requested WOL-TV to switch to the Disney Network, but Sinclair turned down the offer. As a result, the Disney Network affiliation went to then-Fox affiliate WLFO-TV.