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WCRT
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Location

Carteret, Pennsylvania

Branding

NBC 30
NBC 30 News

Slogan

Committed to You!

Channel(s)

Digital: 30 (VHF)
Virtual: 30 (PSIP)

subchannel(s)

WCRT-DT 30.1
Court TV 30.2
Justice Network 30.3
Quest 30.4
Cartoon Network 30.5
Boomerang 30.6
MeTV 30.7
Buzzr 30.8

Affiliation

NBC (1979-present)

First air date

August 1, 1965

Owner

Gannett

Former channel number

Analog: 30 (VHF) (1965-2009)

Former Affiliation

Independent (1965-1979)

WCRT, virtual and VHF digital channel 30, is an NBC-affiliated television station licensed to Carteret, Pennsylvania, United States. The station is owned by Gannett Broadcasting.

HistoryEdit

In the mid-1970s, ABC—then enjoying its first run as America's top-rated television network—began looking for stronger affiliates across the country, and largely did so at the expense of third-place NBC. ABC surprised the industry in August 1978 by announcing it had signed an affiliation deal with WUMW-TV, ending that station's 30-year relationship with NBC. NBC then chose to affiliate with WCRT after rejecting an offer from former ABC affiliate W???-TV. The three-way switch occurred on September 2, 1979. Field Communications sold about half of WCRT's cartoons and syndicated programming inventory to W???-TV, which replaced WCRT as Carteret's largest independent station and one of the most prominent in the upper Midwest. Subsequently, WCRT became one of Field Communications' first TV stations to be affiliated with the NBC network.

BrandingEdit

Slogan historyEdit

  • In Carteret, the Choice is Yours, on TV-30! (1978-79, localized version of Field's slogan)
  • We're 30, Proud As A Peacock! (1979-81, localized version of NBC's 1979-81 slogan)
  • We're TV-30, Just Watch Us Now! (1982-83, localized version of NBC's 1979-81 slogan)
  • TV-30, Be There! (1983-84; localized version of NBC's 1983-84 slogan)
  • We're 30, Let's All Be There! (1984-86; localized version of NBC's 1984-86 slogan)

Ownership historyEdit

  • 1965-1977 - Kaiser Broadcasting
  • 1977-1983 - Field Communications
  • 1983-present - Gannett

Ident HistoryEdit

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