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WBNV, virtual channel 9, is an ABC owned-and-operated station licensed to Bronsonville, Michigan, United States. The station is owned by the ABC Owned Television Stations division of ABC/Universal (itself owned by Comcast).

HistoryEdit

As an NBC affiliateEdit

WBNV-TV first signed-on the air on August 29, 1956. Founded by Bronsonville Communications, Inc. (run by the Jackson brothers Shane and Maurice), it was Bronsonville's second television station to sign on, and originally operated as a primary affiliate of NBC (which recieved the affiliation as part of WBNV radio's longtime affiliation with the NBC Red Network). The station ocassionally preempted some NBC programs, some of which fellow CBS affiliate W??? carried (it also maintained a secondary affiliation with ABC at the time).

The Jackson brothers sold WBNV-AM-FM-TV to Capital Cities Communications in March 1963. Under Captial Cities ownership, the station found the going rather difficult. NBC was in a steep decline throughout most of the late 1970s; ABC was the most viewed network in the United States. Its Bronsonville affiliate, W???-TV (channel 2), was a solid runner-up to W???; WBNV was in last place, but eventually found ratings consciousness in mid-1982.

In certain parts of the day where it did not offer NBC programs, WBNV aired locally produced programming.

As an ABC affiliateEdit

On March 18, 1985, WBNV's owner, Capital Cities, announced it was purchasing ABC. Five months later, on August 4, 1985, WBNV traded networks with WING-TV and became an ABC affiliate. The transaction was finalized on January 3, 1986, making WBNV an ABC owned-and-operated station, the first network-owned television station in Bronsonville. In 1995, Capital Cities/ABC acquired MCA, and renamed itself ABC/Universal.

BrandingEdit

Slogan historyEdit

  • 1981-1982 - Michigan, Our Pride is Showing/Channel 9, Our Pride is Showing (localized version of NBC's 1981-82 slogan)
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