Kids' WB debuted on The WB Television Network on September 9, 1995, airing on Saturday mornings from 8:00 a.m. to 11:00 a.m. and weekdays from 4:00 p.m. to 5:00 p.m. (the block was structured to air in all time zones, airing on a tape delay outside of the Eastern Time Zone, to adjust the recommended airtime of the block to each zone, and thus during its first five years an exact timeslot for its programs was not announced on-air). On September 7, 1996, the Saturday block was extended by one hour, airing from 8:00 a.m. to Noon Eastern Time.
Although the Kids' WB block aired on almost all of The WB's affiliated stations (including those later affiliated with The WB 100+ Station Group), the network's Chicago affiliate WGN-TV – owned by The WB's co-parent, the Tribune Company – declined to carry the weekday and Saturday blocks in order to air its weekday and Saturday morning newscasts (the first incarnation of the latter was later cancelled in 1998) and other locally produced programming (such as The Bozo Super Sunday Show) in the morning hours, and syndicated programming in the afternoons; Kids' WB programming instead aired on WCIU-TV. However, WGN's superstation feed carried the block when it carried The WB's programming from 1995 to 1999 to make the network available to markets without a local affiliate. WGN-TV began clearing Kids' WB on its Chicago broadcast signal in 2004, taking over the local rights from WCIU-TV.
On September 1, 1997, a weekday morning block was added from 7:00 a.m. to 8:00 a.m. and the weekday afternoon block was extended by one hour, running from 3:00 p.m. to 5:00 p.m. However, WGN's superstation feed, as well as some WB affiliates, had to wait until the next day, as they preempted the blocks to carry The Jerry Lewis MDA Labor Day Telethon. Some WB affiliates (such as WPIX in New York City, KTLA in Los Angeles and KWGN-TV in Denver, Colorado) aired the weekday morning block in conjunction with the weekday afternoon block, extending it to three hours, running from 2:00 p.m. to 5:00 p.m. On the same date, the block received an on-air rebranding – which included a revised logo and graphics package centered upon the Warner Bros. Studios lot theme that was also used in promotions for The WB's primetime programming during the network's first eight years on the air – which was developed by Riverstreet Productions, and lasted until 2005. However, the backlot theme returned in 2011 after the network dumped its "Game Station" branding that was in use as of 2009, and has remain the main image of the network ever since.
On July 27, 2020, Kids' WB debuted a new logo with the launch of the AfterToons block revival on Monday-Thursday afternoons, which featured an updated design using the letters of the current Warner Bros. Pictures logo along with the new color choices made instead of using the original color codes that were in effect since the block's launch in 1995. The new logo also made its official debut on upfront promos made for the fall 2020-21 season of where the new branding graphics will take place with the new logo design.
Changes at Kids' WBEdit
On February 13, 1999, Kids' WB made a breakthrough when the English dub of the anime series Pokémon by 4Kids Entertainment moved to the network from broadcast syndication. It became a major hit for the programming block, helping it beat Fox Kids with its animated block backed by Warner Bros. Other anime shows aired on Kids' WB in later years, such as Cardcaptors, Yu-Gi-Oh!, Astro Boy, Megaman NT Warrior and Viewtiful Joe.
Discontinuation of Weekday morning block Edit
On September 3, 2001, the Kids' WB weekday morning block was discontinued, with The WB giving that slot back to its local affiliates to carry locally produced shows, syndicated programming and/or infomercials. As a result, Kids' WB aired their Weekday block exclusively during the afternoons.
Weekday afternoon block reduction, makes way for Daytime WB, return of Weekday morning block Edit
On May 31, 2005, The WB announced that the weekday afternoon Kids' WB block would be reduced to one hour starting on January 2, 2006, to make room for "Daytime WB", a more adult-targeted general entertainment block featuring repeats of sitcoms and drama series formerly seen on the major networks. As a result, the Saturday morning Kids' WB lineup was extended by one hour on January 7, 2006, running from 7:00 a.m. to Noon, no longer affected by time zone variances. However, the weekday morning block returned on September 24, 2007, and it was extended by one hour, thus making the then-new weekday morning block two hours.
Shift of Focus at Kids' WB, the arrival of girl-targeted programming, and the birth of Kids' WB Jr.Edit
On April 30, 2009, toy manufacturer and multimedia company Hasbro announced that it would be forming a joint venture with Warner Bros. Entertainment, paying $300 million for 50% ownership of the Kids' WB network. Under the arrangement, Warner Bros. would be in charge of handling advertising sales and distribution for the new service, while Hasbro would be involved in acquiring and producing programming. While their more original programming (including Johnny Test, Batman: The Brave and The Bold, and Tom and Jerry Tales) were slated to remain on the Saturday morning schedule, plans called for new original programs based on Hasbro-owned franchises such as G.I. Joe, My Little Pony, and Transformers just to name a few. Warner Bros. Entertainment was looking for a business partner to draw the improved types of advertisers on the channel.
As of October 9, 2010, Kids' WB has shifted from focusing on producing anime programs, to producing shows that are targeted towards the female-oriented demographic including My Little Pony: Friendship is Magic, Strawberry Shortcake's Berry Bitty Adventures, Littlest Pet Shop, and Little Charmers just to name a few. At that point, the network's new block name for girl-targeted programming "Girl-Powered Dubbas" was born. Their last two anime shows were Yu-Gi-Oh Zexal and DragonBall Z Kai which were first broadcast on September 24, 2011. After the two shows ended in 2014, Kids' WB has completely distanced themselves from producing any more Anime shows due to the contract with 4K Media (formally 4Kids Entertaining) expiring in August of that year, and has since then began their focus on children's programs that are made in America and Canada respectively.
On September 26, 2011, Kids' WB's Weekday morning block was rebranded into Kids' WB Jr., which was a block made for preschoolers featuring programs like A Pup Named Scooby-Doo, Baby Looney Tunes, Tom and Jerry Kids, and Transformers: Rescue Bots, which joined the Friday morning line-up in February of 2012. However, the block was discontinued in May of 2016, thus reverting back to the regular Kids' WB line-up of shows.
Kids' WB TodayEdit
Starting in September 2011, Kids' WB's weekday afternoon programming reverted back to airing from 3:00 p.m. to 5:00 p.m., therefore returning to a 2 hour format, and prompting Daytime WB to air at an earlier time. As of August 2014, Kids' WB's timezones have been re-affected by the timezone shifts of The WB. Therefore, on Saturdays, Kids' WB airs from 8:00 a.m. to 1:00 p.m., Weekdays airs from 7:00 a.m. to 9:00 a.m., and 3:00 p.m. to 5:00 p.m. eastern standard time, and has remained that way ever since.
In February 2020, Kids' WB's weekday morning lineup was rebranded Girls' WB!, although with shows like Strawberry Shortcake's Berry Berry Adventures, Kuu Kuu Harajuku, True and The Rainbow Kingdom, and Trollz remains on the schedule prior to the block's launch. In addition, Littlest Pet Shop: A World of Our Own, Winx Club, and My Little Pony: Friendship Is Magic were also aired on the Girls' WB block.
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